Southwest Airlines: Servant Leadership

Words: 1986
Pages: 8

Introduction
Southwest Airlines is a company that provides air transportation through out the United States as well as a variety of international markets. Southwest Airlines took off in 1971. They have become a reliable and successful company, due to its great leaders, such as the current Chairman, President, and CEO Gary Kelly (Heinrichs, 2015, p. 16). CEO Gary Kelly’s leadership style can be defined as authentic, transformational, but would mostly be characterized as a servant leader. Furthermore, Kelly’s servant leadership style empowers Southwest Airlines Company’s employees to also become servant leaders. CEO Gary Kelly has the power to be an influential leader that affects the company’s culture and the organizational communication within
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CEO Gary Kelly does really well handling one of the United States largest airlines. One of Kelly’s strengths is his economic knowledge to improve finances and safety practices for Southwest Airlines. Kelly implemented changes such assigned boarding positions and instead of avoiding major large airports, Southwest Airlines started entering into Boston and New York, which set the conditions for lower fares (Whelan, 2011, p. 102). This is one method that Kelly prevented from being affected tremendously from the cost of fuel increased. Kelly was able to still help Southwest Airlines maintain 35% cost advantage per mile as well as increase booking up to 11% (Whelan, 2011, p. 102). Another strength CEO Kelly has is that he leads by example by practicing the traditional core values, but yet encouraging change in traditional industrial methods to be more efficient and cost effective. When Southwest Airlines acquired AirTran, the employees had fears that brining in 10,000 AirTran employees would dilute its culture (Whelan, 2011, p. 98). However, the core values and the culture were still intact and the only thing that changed were the traditional ways of industrial work efficiencies. For example, changing their routes to be more time and cost efficient. Before Southwest Airlines had direct, short-haul flights, which averaged 250 miles; now with the national network with Midway, St. Louis as anchors, average a distance of about 450 miles (Whelan, 2011, p. 100). Kelly’s third strength would be that he takes the initiative in improving Southwest Airlines by keeping up with technology. Kelly learned from experience that when the company first started it was limited in technology, and although Southwest Airlines has strong culture, they did not have a competitive advantage at that time. Therefore, he demanded to upgrade to better software that would allow the company to optimize things such as