A job that I find interesting on the Team Work website is that of the Public Relations Director for Churchill Downs. This is the racetrack that is of course responsible for holding the Kentucky Derby. My main duty as the Public Relations Director would be to drive year-round earned media impressions and enhance consumer relevance for both Churchill Downs itself, and the Kentucky Derby. I chose this job because the Kentucky Derby has always been something that has interested me. An event with so much tradition and nostalgia to uphold would be a challenge but I hope this course will help better prepare me to maybe do something like this one day. The first thing on my list of essential duties is to Develop and lead annual PR strategy and execution for Churchill Downs® & The Kentucky Derby® brands. This sounds great and all but I'm hoping what this course will do is really break things down that sound so vague to me. For instance what does it really mean to lead the execution? Does this make me the “idea person” or does that come from someone down the line. All questions I hope to know the answer to soon. Another bullet I found interesting in my essential duties was one that read “Manage Derby Gala partnerships & celebrity activation”. My question is what does celebrity activation mean exactly? I know that companies can choose certain celebrities to represent their brand and essentially become the face of that brand. But, somehow I don't think that is what was meant
Obtaining Sports Marketing Success
“You can fool all the people all the time if the advertising is right and the budget is big enough.” Joseph E. Levine did not beat around the bush with this quote; if companies advertise their goods and services properly to their audience, then success should be inevitable. Andrew G. Mikhailitchenko, Assistant Professor of Marketing College of Business Administration California State University Sacramento, has conducted a study to research the effectiveness…
Phase One of Team D Sporting Goods marketing strategy was an overview of Team D Sporting Goods store as well as a description of our products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed…
To save on costing leaflets to be designed and printed in centre. To be handed out at local Schools & handed out to swim school members at the end of lessons.
Advertised in local free paper
Internal notice boards, Partnership &
Leaflet design casual staff member 1x hour = £8.26
400 x copies to be printed
2 leaflets per page
Cost per print: 2p
Delivering to local schools
Casual staff member
4x hour= £33.04
Free to advertise online and local council paper.…
brand image of sports cars and
• Leverage and extend the Porsche brand name while entering a new market segment, hence losing a
potential sales of at least 4000 Cayenne units during the launch year in the SUV segment.
• Critical Insight & implication :
• Porsche unresponsiveness towards social media lead to a decline in their brand image and potential
market opportunity for Porsche product.
1. Execute Digital Marketing Campaign.
2. Do not execute Digital Marketing Campaign.…
March, 26, 2012
Professor Joan Vantassel
This paper will discuss the following elements, 1.) Give an overview of a company that is using digital content for their marketing campaign. 2. Explain which consumer segment(s) is the campaign target. 2.) What platforms did the marketers use? (TV, radio, print, Internet, games, social media) 3.) What was their message? (Why should anyone watch/buy/listen to/attend) this digital content? 4.) Explanation…
publications in marketing communications. The content of this report will contain information on three specific articles and one advert that represent different organisations and specialist areas of PR in regards to Entertainment, Technology and Sport going into depth about the PR specialist areas, publication, supplement, date, organisation and headline of each articles. I will then go on to identify and describe the different audiences that are aimed at PR, Advertising and Marketing and further outline…
29 September 2014
Career Application Paper
Being a sports agent is about knowing people and making money, and it can certainly has
its ups and downs. As a sports agent, I could earn almost six figures and work independently
with varied responsibilities. At the same time, the field is competitive, and I will likely have to
travel a lot and work an irregular schedule to meet with clients and network.
Generally sports agents represent and promote athletes to employers. For example…
GIP - Masters Program
Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I also have cited any sources from which I used data, ideas, or words, either quoted directly or paraphrased. I certify that this paper was prepared by me specifically for the purpose of this assignment, as directed.
Student’s Signature: Evan Gerhardt…
Free sample essays, research paper examples, term papers, example dissertations, writing tips and writing guidelines for high school, college and university students. Here you can also find information about custom writing services at which you can buy custom written papers online.
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Thursday, December 30, 2010
Research Paper on Coca Cola
Research Paper on Coca Cola Company
Search tips for resume writing
go to resumes link
Your resume is usually your first contact with an employer. It is a marketing tool and the product is you. Your goal is to get an interview. Without an interview your chance of getting a job is pretty slim, so make sure the paper work you send out represents you well.
Resume styles are personal so remember that although some hiring specialists recommend not adding an item such as an Objective…