Sprigs overall target market was customers that were both trying to save time, and still be able to eat healthy. This is a large target market because the idea of saving time and eating healthy appeals to large groups of people, but to narrow the focus of the marketing for Sprig into specific segments of the overall market makes even more sense. Segmentation is the idea of looking for niche markets with the larger target market in order to pinpoint specific customer groups in order to increase sales (Marketing para. 4, 2018). Two strong segments of the target market are single parents that are already overburdened with time commitments, and people that want to be able to work out after completing the work day and don’t have time to cook a good nutritious meal.
Sprigs ability to potentially partner with after school programs or daycare services would be a good way to target their food offerings to not only single parents, but parents that don’t want to have to pick up their children and then stop by a fast food location for an unhealthy meal or go home after a long day and try to cook…show more content… Much like the scenario with the kids being picked up from after school care Sprig could use strategic placement of their product to sell to those that head to the gym after work, and then don’t want to spend the time on top of the time spent working out to cook a healthy meal. Two options would be to have a small kiosk inside the facility that had meals packaged and ready to go as the patrons left the gym or to set up a point of sale location outside the gyms to sell to those leaving hungry and heading home. Again the idea of a few delivery vehicles onsite or moving to a large food truck type situation would be an efficient way to store the meals until purchased and cut down on the logistical problems as the customers would come to you rather than having to go to each individual
