Squire Magazine Description

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During the late 1960s, art director and designer George Lois designed several famous covers for Esquire Magazine. The particular cover created for the May 1968 issue was a colored photomontage starring Richard E. Nixon. The overall shape of the cover mimics the vertical-rectangle shape of traditional magazines. The main title Esquire, based at the top center of the page, sports it’s bold, cursive logo in a bright shade of yellow accompanied by a small, Arial-like caption saying “The Magazine for Men” underneath the ‘RE’. In the top right corner the words, ‘May 1968, Price $1’ are located directly above the ‘RE’, also colored in an equal shade of yellow as the title and caption. The background appears very faded, but containing a hint light …show more content…
Cropped at the wrist and just about touching the sleeping man, every hand seems busy and engaged in each of their assigned tasks. Starting from top to bottom, the edge of a shirt cuff attached to a masculine hand pushes down on the nozzle of a short, red can of hairspray aimed at the top Nixon’s dark, slicked-back, receding hairline. Their aim achieves success once the cone of aerosol mist reaches its intended destination- at the peak of the head. Overlapping the first, the second in the column of hands holds a small makeup brush with its pincher fingers. A cluster of tiny hairs on the end of the metallic brush align with Nixon’s thick, but sleek eyebrows, moving in to tickle the bridge of his nose. Going down the column, a third, and more feminine hand with pink nail polish on the thumbnail overlaps the previous one. Holding a light pink fluffy ball, usually used to powder one’s face, the hand makes an attempt to kiss the tip of Nixon’s nose, but decides to pause for a moment. The last and lowest in the column overlaps the soft puffball, making the entire hand visible to the viewer.
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