Introduction
Disney's European
theme park adventure:
a clash of cultures
Marie C. Trigg and
David Trigg
The authors
Marie C. Trigg is Lecturer at Bowater School, Deakin
University, Australia.
David Trigg is Lecturer in the Department of Management, Royal Melbourne Institute of Technology, Australia.
Abstract
When companies internationalize, the dimension of
individual national cultures needs to be considered in
conjunction with corporate culture. Theme parks deliberately set out…
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