Have you ever experienced Starbuck’s famous pumpkin spice latte? Most people that have love it. Many people try Starbucks once, and then they are addicted to it. People love how they have a variety of hot drinks, cold drinks and food products. The company of Starbucks has been open for a long time, they have a very specific business plan, and they sell a variety of products. Do you have any idea when the first Starbucks store opened? If you not, you will learn about their opening when you read on. The first Starbucks opened at Pikes Peak Place, in Seattle Washington, in 1971. The first three people in the Starbucks business were Jerry Baldwin, Zev Siegel, and Gordon Bowker. Starbucks got its name from a character in Moby Dick. If you have not noticed before, Starbucks has a very unique logo, and the original logo was designed by a friend of the three men in the Starbucks business. The original Starbucks was inspired by Alfred Peet, who was a Dutch immigrant. Alfred also had a store called Peet’s Coffee and Tea, in California. The first Starbucks was not like the ones we have today, they did not have fresh brewed coffee in the store, and instead they only sold the coffee beans. After they got the first store opened and running in 1971, they opened a second store in 1972; by 1980 they had opened 4 stores. Once they have a company going, they needed to come up with a mission statement and a way that these three men would run the company. Starbucks mission statement is very simple, it is to “Inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time.” There are six ways that Starbucks carries out their mission statement; they are coffee, partners, customers, stores, neighborhood, and shareholders. For coffee, they try to have high quality and good care for it. Employees, also called partners, are very diverse, able to be them self, and shown respect and dignity. Starbucks tries to make their stores a fun place to be. They do this by making it a place with no worries, a place to meet your friends, and a place to just have a good time! They try to put their stores in good neighborhoods that are positive, part of a good community, and where they can have the opportunity to bring people closer. Starbucks is a very successful company, and they try to reward all their shareholders who are accountable for some of the great successes Starbucks has had. As you can see, employees are a big part of Starbucks so I will tell you more about them in the next paragraph. Without good employees, a company cannot function. Starbucks has great employees and they have been recognized for it in Fortune Magazine’s list of the top 100 companies to work for. The employees are called partners, and they need to be fun and respectful. Starbucks employees receive many benefits. They receive many types of insurance plans, such as medical, prescription, drug, dental, vision, life and disability. They also get one pound of delicious Starbucks coffee every week! One reason people love working for Starbucks is because they offer very flexible work hours, which are great for people going to school or that have a family. Most workers get about $7.50- $10.00 an hour, which is good pay. The best part about working at Starbucks is being able to work at a place where the people are always positive. With having good employees, it has allowed Starbucks to grow and be and international company. Starbucks is not only located in the United States, but in many other countries also. The first one to open outside of North America was opened in Tokyo in 1996. Today Starbucks is in 50…
Considering the story of Jeremy Dorosin, a former loyal customer of Starbucks Coffee. Mr. Dorosin purchased an espresso machine from Starbucks as a wedding gift for a friend, but found it to be defective. After a series of phone calls to Starbucks, he became infuriated when his complaint was not resolved to his satisfaction. As a result, Mr. Dorosin purchased a series of ads in the Wall Street Journal that criticized Starbucks, and he publicized his story with a book, a website, and media interviews…
Economic Risk and Appropriate Ways to Mitigate
Starbucks Coffee is not void risk when operating in the current economic and political state, which is volatile.
“Create jobs for the USA was specifically designed to give Americans a simple, specific way
to take action and be part of a solution to our national job emergency. Our initial process tells us that we can continue to grow this public-private initiative and that the emotional appeal of Americans…
set of coffee buying guidelines designed to support coffee buyers and coffee farmers, ensure high quality coffee and promote equitable relationships with farmers, workers, and communities, as well as to protect the environment. That is the reason that Starbucks introduced this program into the industry. Since Starbucks established C.A.F.E. just for Starbucks’ supply chain, it includes strategy and business operation. Starbucks’s business strategy is to provide specialty high quality coffee beans for…
1 What is CSR? (Literature review) 3
2 Starbucks’ CSR activities 3
3 Starbucks’ CSR failure case 6
4 Starbucks CSR fair trade improvement measure 7
5 Conclusion 8
6 References 9
1 What is CSR? (Literature review)
CSR is the abbreviation for Cooperate Social Responsibility, and it is defined as the compliance of the laws and ethical standards besides pursuing after company profit. Moreover, it is defined as the adequate coping of…
20 September 2013
Starbucks is a place where many different people of many different ages go to get their day started or to even to just keep their day going. No matter what People love their Starbucks and Starbucks loves their customers. Starbucks great customer satisfaction and service has put them in the top 50 % of the top 100 retailers in the country at number 46 on the list of top 100 reatailers in the USA. Starbucks is so successful because not only do they…
Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create…
Submission # 1
Name: Chen Zheng
As the birthplace of tea production, China already has a tea-drinking culture that is thousands of years old and tea-related trade in China has had huge impacts on its modern economy. Starbucks is not likely to gain much market share by forcing coffee-oriented drinking products upon Chinese culture. Starbucks should adopt new flavoured drinks, like green tea to attract local tea consumers…
envisioned a coffee house would be the third place that people spend their time between home and work". This is a long-term vision that Howard Schultz, founder and chairman of Starbucks was eager to achieve when he started the business early in 1980s. Now his idea has been built into a big success as a global coffee company and coffeehouse chain brand. Founded in 1971 in Seattle as a local coffee bean roaster and retailer, Starbucks has been growing rapidly as one of the dominant specialty-coffee brand…
Starbucks is a household name when it comes to coffee. It seems there’s one on every corner. In the early morning, practically the whole city commutes to work with a Starbucks coffee in hand. Why is Starbucks basically the only game in town? Some, including myself, would say it is because of their convenience and customer service.
In the early 1990s, Starbucks really rocketed to the top. In the 1980s, Howard Schultz bought the company from the original founders. He had a vision…
1. What factors accounted for the extraordinary success of Starbucks in the early 1990s?
• Location - Most stores in the North America are located in high-traffic, high-visibility areas and many different locations which made it very convenient.
• Product depth - huge variety of selection that satisfies various customers. In addition to selling whole-bean coffees, these stores sold brewed coffees, specialty espresso drinks, cold-blended beverages, and gourmet teas. Also offers pastries, sodas…