BUS 402 Strategic Management & Business Policy
Here at Starbucks, we have had a very rewarding year thus far, and have been very successful since the beginning of our journey. As a matter of fact when you mention the name, Starbucks, people quickly think about that wonderful aroma and taste that is associated with the Starbucks’ name. This is truly what we are trying to create, a partnership with our customers, employees, and shareholders. One article suggests that “Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, Europe, the …show more content…
Right now, “Starbucks is on an international tear. After building itself into the world's largest coffee-shop chain through decades of high-octane growth in the United States, it's now focusing more on global business” (Allison, 2012). The company plans to open up 1,200 stores beginning in October which they estimate to be about three shops being opened each day here in the United States and globally around the world. Again, the answer to the question is yes, the best is yet to come for Starbucks. The Starbucks Company faces challenges and threats to its business just like many others. Knowing what these weaknesses and threats are, Starbucks can work on those areas to make them strengths and opportunities. The company’s success can now be measured based on what we have examined in doing a SWOT analysis of the firm.
As long as we continue to look at our