Instructor: Farshad Foroozan
September 18, 2012
For this assignment I chose to answer questions #6 and #14. I’m not that good when it comes to statistics but I will try best to do so. Statistics is the branch of mathematics that involves collecting, organizing, summarizing, and presenting data and drawing general conclusions from data (Bluman, 2011).
#6 in an ad for moisturizing lotion, the following claim is made: “it’s the #1 dermatologist recommended brand.” What is misleading about the claim?
Personally this claim is very misleading. For one thing they said dermatologist recommended not dermatologists recommended there’s a big difference here, so that one person recommending a product for everybody claiming it’s the best out of other moisturizing methods.
Another misleading claim is the #1, what does #1 actually mean? It can mean a plethora of things such as #1 moisturizer, #1 packaging, and #1 in high pricing. Saying that a product is #1 is a bit far fetched if you ask me.
There’s no scientific evidence provided and nor is a comparison stated.
Suppose I came out with my own moisturizer called body butter and I claimed that it gave your body a glow like tanning lotion.
Suppose my company tests body butter and they found out that it was worthless or has been done before with a 1% margin of error and a 95% confidence interval. I could easily manufacture my product using statistical evidence that could prove that my product is the best.
5% of the results that are completely lies out of the 95% confidence interval, so that could mean that the 5% out 95% is completely false. This would also mean that 2 ½ % (example 5% divided by 2) of the time a statistical result will show that my product body butter would be effective.
# 14 “How often do you run red lights?”
Personally I don’t run lights