Products, Pricing, and Channels Paper
MKT /431
January 16, 2015
Products, Pricing, and Channels
Introduction
“Innovation distinguishes between a leader and a follower,” quoted the late Steve Jobs. Apple continues to lead the industries latest and greatest technology years after his death. This paper will outline the features and benefits of Apple Pay and why our targeted consumers need this technology. This paper describes the phases of the product lifecycle and the marketing efforts…
Words 1678 - Pages 7