Block 4 Collaborative analysis
External analysis (group A) 2
Internal analysis (group B) 4
Stakeholder analysis (group C) 10
Corporate-level strategy analysis (group D) 14
Competitive-level strategy analysis (group E) 17
Critical assessment of the analysis 23
Evidencing of contribution to groups 28
Reflection on group decision making 30
1. Group A analysis
Each member of team A used one of the many available frameworks to analyse the external environment of Amazon.com, …show more content…
• Shopping convenience • Ease of purchase • Speed • Decision-enabling information • A wide selection • Discounted pricing • Reliability of order fulfillment
Amazon.com's combination of services and logistical processes creates value for their customers which in-turn creates sustainable competitive advantage.
Although these links can be hard to substantiate (causal ambiguity) (Unit 2, The OU 2009), Amazon's resources/capabilities are valuable as they are difficult to replicate (e.g. knowledge).
4. Amazon.com's Dynamic Capabilities
Amazon's capabilities can be described as dynamic: processes used to manage resources in response to dynamic environment (Eisenhardt and Martin, 2000).
The impact Amazon.com's dynamic capabilities have:
• proactive flexible