Strategic Planning Case Study- Dunkin Donuts Essay

Words: 3550
Pages: 15

Strategic Hospitality Management
A case analysis of Dunkin’ Donuts with a focus on tools available for strategic planning.

April 2013

The following essay is based on the Quick Service Restaurants brand (QSR)- Dunkin’ Donuts. The company has been studied and a case study regarding the growth of the company from 1950 till today has been studied. Growth strategies of the company have been used to understand how they reached the position of America’s largest QSR.
The Legal, Moral and Ethical Issues of the company have also been studied and the solutions to those issues and the implementation has been studied

Contents Abstract i Introduction 1 Strategic Planning 1 The Process 1 Dunkin’ Donuts 3 Mission Statement
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This franchise serves more than 2 million customers a day. Dunkin’ Donuts is owned by Dunkin’ Brands. Dunkin’ Brands has two companies in its portfolio which are Dunkin’ Donuts and Baskin Robins. It works under a 100% franchise model and reduces store costs and can then concentrate more on menu and product innovation.
Mission Statement
Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well- Merchandized stores.
Vision Statement
America run on Dunkin’
Case Study
From the beginning from a single restaurant in Quincy Massachusetts, Dunkin’ Donuts is now a Global brand with more than 10,000 locations in 32 countries. The growth is testimony to the fact that people everywhere appreciate what Dunkin’ Donuts offers: High Quality food and beverages served all day in a friendly, fast environment at a great value. In the United States, Dunkin’ Donuts has maintained steady, strategic and disciplined growth, opening new restaurants in the core markets in the north – east and in cities all throughout Mid Atlantic, Southern and Midwest states. (Donuts, 2011)They now have more than 7,000 restaurants in 36 states and the District of Columbia, Dunkin’ Donuts is an important part of life for millions of Americans. While Dunkin’ Donuts has nationwide brand recognition, they have a significant opportunity to expand the number of restaurants in the United States as well as