Strategic Planning Of Mcdonalds

Submitted By oreiocookie
Words: 335
Pages: 2

It is fundamentally clear that a combination of planning types and planning techniques establishes the core foundation of a company’s’ goal in achieving success. McDonald’s is no other different; however their focusing approach applies to areas that may differ from other companies. They incorporate long-range plans with budget plans by using a foresight of expansion of more franchises domestically and international. Their long term objective is the highlight of their motto “the plan to win”. The Street Insider website has indicated that McDonald’s systemwide growth is 3% to 5% with an operating income growth of 6% to 7%. In addition, they have allocated $2.9 to$ 3 billion for 1,500 to 1,600 additional restaurants and 1,000 remodeling. They have established means of consistency within their corporation, which is a well design framework constructed from a strategical planning, that is elaborated and carried out by means of operational planning through their mission and values. According to the McDonald’s website Mcdonald’s has seven values; “We are committed to our people. We believe in the McDonald’s system. We operate our business ethically. We give back to our communities. We grow our business profitably. We strive continually to improve.” Those values do mean a great deal to them because I am proud to say that they are one of the sponsors of the Olympic Games in Sochi, Russia. McDonald’s actually strive for improvement on a daily basis by listening to its customers and