KEY CHARACTERISTICS OF SUGAR INDUSTRY 3
KEY SUCCESS FACTORS (KEY PERFORMANCE INDICATORS) 4
PEST ANALYSIS OF SUGAR INDUSTRY IN INDIA 4
PORTERS FIVE FORCE ANALYSIS 8
FACTORS LEADING TO INCREASE IN DEMAND OF SUGAR IN INDIA 12
GLOBAL SUGAR OVERVIEW 12
FACTORS LEADING TO INDUSTRY ATTRACTIVENESS 14
SUGAR INDUSTRY OF INDIA Introduction
Sugar is extracted from two raw materials beet root and sugarcane , both produce identical refined sugar. Sugar cane accounts for two-third of the raw material used for sugar production in the world and beet root one third balance of the world production. India is the second largest producer of sugar in the world with 10 to 12% …show more content…
However the sugar mills pay a further higher price on account of higher state advised prices fixed by the respective sate governments.
The private sugar mills also face competition as 50% of units in India are run by cooperatives managed and owned by farmers (SUPPLIERS) resulting in higher power of suppliers as they too can enter in the future and the existing ones can supply to there mills.
Year Rs. Per quintal
BARGAING POWER OF BUYERS (LIMITED)
• Government influences the price of levy sugar
• 10% of a mills produce has to be sold at levy price through public distribution system
• The quota releases of free sale sugar.
Though the government interference is favorable to the buyers
POTENTIAL ENTRANTS AND BARRIERS TO ENTRY (MEDIUM)
The government has set up minimal barriers for entry in to the sugar industry as there is short fall of production ,the