Children are a paragon of the marketed demographic group which are sought out by industries. Eric Schlosser, author of Fast Food Nation, compares the uprising of both successful corporations, Disney and McDonalds. There is a non coincidental pattern which both owner’s Walt Disney and Ray Kroc show within their advertising strategies. Schlosser reveals the history behind two on-going businesses to reveal their similar marketing beliefs which is relevant to any fast food industry. He concludes the chapter by analyzing the similar policies many industries use to exploit the emotions and innocence of children and pre-teens, their unaware customer base. Schlosser identifies Disney and McDonald's, and their founders, to create an emphasis on their similar marketing strategies although they are largely divergent businesses. Being in the McDonald’s museum, there was no subliminal distinction between appearances of McDonald's and Disney,“The Disneyesque tone of the museum reflects, among other things, many of the similarities between McDonald’s corporation and the Walt Disney Company.…show more content… The national businesses have integrated within a child’s education, “In 1993 District 11 in Colorado Springs started a nationwide trend, becoming the first public school District in the United States to place ads for Burger King in its hallways and on sides of its school busses”(Schlosser 51). Schlosser believes that corporate “synergy” has its limits as to how much it can be involved within a child’s life. Many of the deals made between schools and corporation are made for the benefit of the school, forgetting the children. Schlosser acknowledges how something as significant as the placement of ads around school could create a hostile environment. The unwitting children are forced to grow up surrounded by advertisements of food and falling as prey under a corporation’s
