Summary Of The Tipping Point By Malcolm Gladwell

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In “The Tipping Point” Malcolm Gladwell discusses the 3 agents that change epidemics: Law of the Few, the Stickiness Factor, and the Power of Context. The book describes how the creators of Sesame Street and Blues Clues owe their success to the stickiness engineering that occurs behind the scenes (99). I am curious if the factors that make something “stick” in different groups of people change over time due to our cultural changes or if they are psychologically hard-wired. I naturally feel due to evolution and the functions of our brain, what makes epidemics stick are factors that are rigid, however due to the Power of Context, which he later explains, I feel like subtle changes in our environment have the power to change whats sticks and doesn’t
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