enjoyed being deceived.”
Current examples
Barnum’s successor today is publicist Max Clifford,
who has a reputation for securing front page coverage
for his clients, though he also claims that much of his
work is spent keeping them out of the papers.
One of Clifford’s most memorable coups is the Sun’s
front page headline ‘Freddie Starr ate my hamster’.
Another example might be publicity activity
surrounding a famous artist, which has been
orchestrated by a number of public relations
consultancies…
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