Sweet Leaf Tea Company Case

Words: 392
Pages: 2

Discussion Board # 2 Reply 2
Johan Rivera
Liberty University
Response to:
Monica Johnson, Sweet Leaf Tea, Question # 1
Thank you for sharing your opinion based on your research about the Sweet Leaf Tea Company Case. It is important to reinforce the necessity of effective communication strategies in order for organizations to reach a higher profit margin. You mentioned that Sweet Leaf Tea main channel of communication was the traditional face to face. As you found this to be a weakness, it can be argued that this was one of the major reasons why they even make it to a store shelves like Whole Foods. From a different point of view, face to face communication have a strong impact on trust and commitment from the customers. “Past studies