Sweetgreen Restaurant In Georgetown University: A Case Study

Words: 395
Pages: 2

Six years ago it was impossible to find a healthy place to eat near Georgetown University. After searching the town Nathaniel Ru and his friends, all seniors at the university, joined to create a fun and healthy way to enjoy a meal with a unique new concept, “sweetgreen”.
Nathaniel’s search for the ideal eatery was in the form of a former tavern on M Street which made the perfect place to open their first sweetgreen restaurant in downtown Georgetown.
Luckily the 560 square-foot tavern was owned by the landlord of an apartment building near where Ru and his friends lived. When the landlord hung up after the first call Ru and his partners proceeded to call her daily for a month before agreeing to meet to discuss their business plan. Although