Louis Vuitton’s quality reputation: they qualify themselves as a traditional brand( long history) and as the largest producer of Luxury Goods . they tend more recently to become creative .
Consumers across the world : European countries (21% , United States but also a new emerging market in Asia (27% in 2011) *
Bernard Arnault named Marc Jacobs in 1997 as an artistic Director of Louis Vuitton Marketing with different star icons : Gisele Bundchen ,Gorbatchev , Caterine Deneuve, Bono , Keith Richards , Madonna => helps to identify to the product . Project an image of the product.
They sell their product only in their own stores , in Paris , London , New York , Asia ( new Chinese store opened in Shangaï ) called « …show more content…
Maybe Louis Vuitton should begin some collaborations with movie makers or some artists . So that it will make us some advertising , and communication and increase the desire of brand in customer’s mind . And that will avoid Louis Vuitton some useless and silly scandals ( like Britney Spears or the Hangover)
Political impacts on Louis Vuitton : The Anti-Counterfeiting Trade Agreement (ACTA) aims to establish an international legal framework for targeting counterfeit goods, generic medicines and copyright infringement on the Internet, and would create a new governing body outside existing forums, such as the World Trade Organization, the World Intellectual Property Organization, or the United Nations. a response to "the increase in global trade of counterfeit goods and pirated copyright protected works"
Technological impacts on Louis Vuitton :
Its factories use techniques from other industries, notably carmaking, to push costs down ruthlessly and to allow teams of workers to be switched from one product to another as demand dictates. It has adopted methods of quality control, too: one quality supervisor came from Valeo, a French auto-parts supplier. The result is long-lasting utility, beyond show, which is valuable in difficult times.`