Swot Analysis Of Dick's Sporting Goods

Words: 1074
Pages: 5
Open Document
The mission statement of Dick’s Sporting Goods according to CEO Edward Stack, “Is to be recognized by our customers as the No. 1 sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do.” As of January 30, 2016 the Company operated 644 locations across the United States. The retailer offers a broad assortment of brand name sporting goods equipment, apparel, footwear, recreation equipment and hunting accessories in a specialty store environment. Additionally, it provides its customers with convenience and expertise of a 24-hour storefront through its content-rich ecommerce platform. One of the corporate …show more content…
In order to help guide the employee’s actions and decisions, Dick’s has provided a set of corporate values. These values are: “ We work together. We are collaborative, accountable, trusted, and we recognize and celebrate each other's accomplishments. We work smart. We are friendly, available, customer focused, and excited about what we do. We are authentic, rooted in sports, cutting edge, exclusive and first to market with our products and services.” One of the business strategy implemented by Dick’s Sporting goods is competitive pricing and exclusive brand offering. They position themselves to be competitive in price, but do not attempt to be a price leader. They have a policy to match competitor’s advertised prices. Moreover, if the customer finds a lower priced item at a competitor, they will match the lower price. Additionally, they offer “Right Price Promise”, which guarantees that within 30 days of purchasing an item if a customer finds a lower advertised price, they will refund the difference. They also offer high-quality products at competitive prices marked under exclusive brands. These products incorporate features that are generally available only through well-known brands and provide a grater value to the
Show More

Related Documents: Swot Analysis Of Dick's Sporting Goods

Essay on Dick's Sporting Goods, Equity Valuation and Analysis

Economic Analysis GDP Growth 3 Inflation 3 Interest Rates 3 Housing 5 Consumer Spending 5 Sovereign Debt 6 Unemployment 6 US Dollar 7 Impact of Sporting Goods Stores Industry 7 Industry Analysis 8 Porter’s 5 Forces 8 Big Four Analysis 11 Industry Life Cycle 13 Dick’s Sporting Goods Analysis Review of Annual Report 16 Company SWOT Analysis 18 Trend Ratio Analysis 20 Cross Sectional Ratio Analysis 22 Analyst Analysis/Estimates 24 DuPont Ratio Analysis 25…

Words 8837 - Pages 36

Reebok Marketing Plan Essay

Finally, the plan will be concluded with ideas for the proposed marketing mix plan of this product and then a re-emphasis of why this plan will help RealFlex become Reebok’s number one shoe. Situational Analysis The Company The Mission at Reebok is to be on the cutting-edge of sport and lifestyle products built upon a strong heritage in sports (Reebok, 2011). Reebok strives to challenge convention and lead through creativity and have been doing so for…

Words 11291 - Pages 46

SHIRLEY ANNE MORGAN marketing assignm Essay

PAGE/S Introduction 4 1. 0 Levi Strauss Marketing Concept and its Importance 5 - 6 2. 0 Pest Analysis of the Domestic Marketing Environment For Levi Strauss 2.0.1 PEST – Political Factors 7 2.0.2 PEST - Economic Factors 7 - 9 2.0.3 PEST - Social Factors 9 - 10 2.0.4 PEST - Technological Factors 10 –12 3.0 SWOT (Strengths, Weaknesses, Opportunities, Threats) 3.0.1 Strengths 13 3.0.2 Weaknesses…

Words 7267 - Pages 30