Swot Analysis Of Five Guys

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Over the past several decades, the Five Guys franchise has made it’s mark as a topnotch

burger joint. Across the United States, Five Guys is known for being a fastcasual restaurant,

specializing in the “better burger” category (burgers in the $8 range). While this has presented a

bit of a pain in the neck for the company, it has sufficiently maintained its regal status, and was

proclaimed the fastest growing restaurant in America, as of last year. Responsible for the fame,

Five Guys’s pristine quality as a restaurant deserves the utmost appreciation, as its

simplistic and keen values of a good, fresh burger are spot on.

At Five Guys, the standard for a delicious burger is met and exceeded. What makes a

good burger mainly boils down …show more content…
Compared to another restaurant, such as McDonalds,

customers would be a bit disappointed in the thickness of the meat, however Five Guys are on

the opposite end of the spectrum, as they present the customer with a burger worthy of the price

paid. Apart from the meat, the burger as a whole is superior. The overall make up of the burger is

heavily influenced by the condiments chosen. Five Guys emphasize and encourage the usage of

condiments, and in doing so, they provide a multitude of options for the consumer.

For a restaurant specialized in burgers, Five Guys has great menu variety. Similar

foods such as hot dogs and sandwiches have a rightful place at the restaurant. This furthers the

customer’s choices in a different direction other than a burger. As mentioned before, Five Guys

provide a wide variety of condiments, from your standard ketchup and mustard to jalapenos and

sauteed bell peppers. This equates to a plethora of possibilities for the outcome of the burger. In

fact, it is said to be approximately 250,000 ways to assemble a burger, which could very well

mean that “the perfect burger” is out there for everyone. Not only can these condiments be

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