Swot Analysis Of Mcdonalds

Submitted By sheenaharpernelson
Words: 2301
Pages: 10
Open Document
COMPANY OVERVIEW:
Brief description of the company
McDonald’s is one of the largest fast food restaurants today. There are over 35,000 restaurants in 117 countries at the end of 2013. Out of those restaurants, 26,338 are franchised or licensed. That is over 80 % of the company. There are only 6,399 restaurants operated by The Company (McDonald’s). McDonald’s is a corporation that involves serving meals fast. McDonald’s is a customer service based company. Base on Wall Street journal, McDonald’s was one the two companies that ended 2008 with a gain (www.aboutmcdonalds.com)
Company history
McDonald’s has been around since 1940. It was founded by Dick and Mac McDonald’s their first store was a Bar-B-Q restaurant in San Bernardino, Ca. They closed the Bar-B-Q for only 3 months to make alterations. The first menu had nine items, hamburger, cheese burger, soft drinks milk, coffee, potato chips and slice of pie. In 1949 the world famous fries replaced the potatoes. McDonald’s opened their 100th store in Fond Du Lac, Wisconsin. In 1962, the McDonald’s in Denver, Colorado was the first to get indoor seats. On McDonald’s 10th anniversary the stock was $22.50 per share. Ronald McDonald’s appeared in his first commercial in 1966. The Big Mac was introduced in 1968. It has been one on McDonald’s best-selling products. The first Ronald McDonald’s house was opened in 1974. Over the years, McDonald’s have made several changes and updates to stay on top of the competitors. In 1983, McDonald’s was in 32 countries and chicken nuggets were introduced to domestic restaurants. Several years later in 1992, a store was open in Warsaw, Poland. This location breaks all grand opening stores sales. McDonald changed their kitchen to a made for you operating platform in1998. This made the kitchen more flexible. Fruit ‘n Yogurt parfait was introduced. Since then it has been a high selling item. Over the last decade, McDonald introduced several new products including wraps, sandwiches, salads, smoothies, and griddles (www.aboutmcdonalds.com).
Organization
The structure of McDonald’s is divisional. The corporation is broken down into several divisions that help the company continue to profit. The President and CEO is Don Thompson. The other leadership position are Chief Operating Officer, President, McDonald’s USA, Corporate executive vice President Worldwide Supply Chain , Development and Franchising, Executive Vice President and Chief Financial Officer, Senior Vice President and Chief Communication Officer, Executive Vice President and Chief Brand Officer, President, McDonald’s Asia, Pacific, Middle East and Africa, Executive Vice President and Chief Human Resources Officer, President, McDonald’s Europe, senior Vice President, Corporate Strategy, Senior Vice President and Chief Digital Officer, Executive Vice President, General Counsel and Secretary, Senior Vice President and Global Chief Information Officer and President, McDonald’s Latin America (www.aboutmcdonalds.com).
Main products and services
McDonalds sells their products all over the world. McDonald’s main products are the hamburgers and fries. Their fries have been the top ranking fries for years (www.aboutmcdonalds.com). McDonald’s is well known for their Big Mac with the special sauce. McDonald’s have changed up their target group to the working class business professional. They have coffee, smoothies, cappuccino and parfaits. They also offer free Wi-Fi, playground area and parties (www.mcdonalds). With these perks, customers can come in with their children and be able to use internet while their children play. McDonald’s has five focus areas which are nutrition & well-being, sustainable supply chain, environmental responsibility, employee experience and community.
Geographic area of operations
McDonald’s has over 35,000 restaurants in 119 countries (www.mcdonalds.com). McDonald’s has approximately 400,000 employees. There are restaurants in Europe, Asia,
Show More

Related Documents: Swot Analysis Of Mcdonalds

Analysis Of Financial Analysis

Chapter 4 Financial Statement Analysis Tools Introduction You’ve studied ratio analysis several times in your financial studies. This chapter demonstrates how to set up ratios in Excel. The process is straight-forward. It involves typing the ratio formulas into Excel and pulling the data for the calculations for the related financial statements. Review of Ratios This week's discussion focuses on financial indicators or ratios that we use to gain further insight into company performance. Financial ratios…

Words 1822 - Pages 8

Financial Analysis Essay

Guidelines for Preparation of a Financial Analysis 1. Gather information: a. Background information on the company i. Company website ii. 10-K and 10-Q reports iii. Stock price trends and analysts opinions (available on Yahoo Finance)) b. Background information on the industry i. Yahoo Finance ii. Internet search c. Background information on the general economy i. Data from Federal…

Words 473 - Pages 2

Evaluation Of Financial Analysis

LUBS 3865 FINANCIAL ANALYSIS SESSION 2 OVERVIEW OF FINANCIAL ANALYSIS Objectives To introduce the framework that will be use in the module to evaluate company performance Introduction The framework adopted for evaluating the performance of a company focuses on three interrelated aspects of a firm’s performance: 1. its strategic direction 2. its financial statement performance 3 its stock market performance An analysis of a company’s performance requires a thorough evaluation of these three…

Words 2421 - Pages 10

Financial Analysis Paper

The financial landscape during and after Enron Enron appeared to be a company on the rise in the 1990’s and into the new century. However, in 2001, the world was shocked by the demise of Enron, a multibillion dollar corporation that had thousands of employees and people that had affiliations with the company including The White House itself. Because of the financial chaos and destroyed lives and reputations this catastrophe left in its path, questions arose concerning how exactly it happened, why…

Words 550 - Pages 3

Financial Analysis Example

Financial Statement Analysis Candice R. Lambert ACC/230 May 26, 2013 Darcie Sargent Financial Statement Analysis I choose Lowes as my company to complete my financial analysis. The financial statement I chose to use was Lowes annual 10-K report. The first weakness I found in this report is the overwhelming amount of information. Someone with no background in financial reports may have no idea what they are looking at. Another down fall is all the information in this report. There are 15…

Words 353 - Pages 2

Financial Analysis Essay

Financial analysis (ratios) Subject: Accounting Below are the relevant and significant ratios of Novarties and Merck companies. These are both in the pharmaceutical industry and health care products. Novarties Merck Profitability ratios 2012 2011 2012 2011 Net profit margin 18.64% 18.99% 13.05% 13.05% Return on stockholders' equity 15% 14% 11% 9% Earnings per share 3.86 1.67 Gross profit rate 72.87% 72.64% 65.21% 64.89% Price/Earnings ratio 19.79 28.74 Liquidity ratios:…

Words 872 - Pages 4

Financial Analysis Essay

Travis Perkins Financial Analysis [pic] Table of Contents 1. Executive summary……………………………………………….………………………………………………………………3 2. Introduction………………………………………………………….………………………………………………………………. • Industry Overview (Building Material Industry)…………………………………………………..……4 • Travis Perkins Overview……………………………………………………………………………………………5 • Travis Perkins Key Competitors………………………………………………………………………………..6 • Wolseley Overview……………………………………………………………………………………………………

Words 4604 - Pages 19

Financial Analysis Of The Company

company, if unable to turn its business around, can allow private equity to buy it out and reshuffle management to help establish a more profitable business. If it does not change its financial position soon the company is a prime target for takeovers by more profitable companies in its sector. A financial analysis of the company’s balance sheet and income statement since 2009 reveals its short comings. |GBP '000 unless otherwise stated | | | |…

Words 672 - Pages 3

Financial Analysis Essay

Jeffrey Cart Mgt 4400 Sec 2 4/9/13 Westbrook Financial Analysis ----------------------------------------------------------------------- SUMMARY OF YEAR 17 RESULTS ----------------------------------------------------------------------- Revenue EPS ROE Stock Credit Image Company Name ($000s) ($) (%) Price Rating Rating…

Words 860 - Pages 4

financial analysis Essay

SPARTECH Corporation 2009 2010 Industry Average Current Ratio 1.6 times 1.5 times 2.26 Quick Ratio 0.88 times 0.85 times 0.87 Average collection period 51 days 48 days 13 days Days inventory held 28 days 31 days 134 days Days payable outstanding 47 days 52 days 37 days Cash Conversion Cycle…

Words 1427 - Pages 6