Swot Analysis Of Skullcandy

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Skullcandy
Skullcandy is a Park City, Utah-based company which deals in the business of headphones, hands free devices, earphones, MP3 players, audio backpacks and other products. The main target group of Skullcandy products is outdoor action sports demographic and universal consumer market. Skullcandy products are sold via specialty outlets, retailers and their online store. It creates headphones which are inspired by creativity, lifestyle and youth culture. Devoted to music lovers who are fond of individuality, genuineness, and action sports, Skullcandy makes items to intensify these passions. It is mending the the way people and athletes listen to music with innovative design and high-performance headphones, portable wireless speakers and earbuds.
Facts about Skullcandy
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The primary Skullcandy product, the Skullcandy Portable Link, was launched at the 2003 International Consumer Electronics Show in Las Vegas, Nevada. The LINK system pooled headphones with hands-free cellular technology, permitting users to both listen to music from a portable audio device, whilst creating and getting calls via their cell phone. In the year 2003, Alden sold the initial products to Milo Snow & Skate, which is an action sports shop in Utah. The Skullcandy logo was created by Jef Ingram. Alden was named one of vSpring Capital's "Top 100 Venture Entrepreneurs" of 2008 and has a patent for technology that combines mobile phones and music players, LINK