Swot Analysis Of The Boom Bat

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The Boom Bat and the Boom Bat Marketing Strategy was conceived and crafted with the goal of maximizing profit of Boom Boom Sports inc. Along with ensuring the certainty of establishing a dominant foothold in the baseball equipment market share to be the dominant manufacturer and retailer for decades to come. The Boom Bat has attributes of mass appeal, and the sophisticated systematic market plan will spur sales to the highest level and maintain sales for the baseball cycle. An electrifying release at the largest attended tech show in the world will incite yearning for the Boom Bat at magnitude previously unseen. Furthermore, Midwestern Universities such as Nebraska and Oklahoma State solely using the Boom Bat will have the two largest baseball demographics aspiring to use Boom Boom Sports Inc’s equipment. The biggest baseball event in the midwest, The College World Series with an average of 350,000 people will be the epicenter of an elaborate marketing campaign that includes in game events, and discounts for everyone who buys a bat on stadium grounds. All in order to push sales and thus profit above the competition. A strategic pricing of the bat at $399.99 puts it only precisely in the sweet spot between sales …show more content…
Performance is crucial, and is the final determining factor when purchasing a bat. Once superior play is established on the field, sales will ultimately follow. However, Boom Boom as a brand for customers that aspire for more, such as the Boom Bat being more pleasing aesthetically. Not only do players want to hit better than the best, but it is key to look better while doing it as well. In addition, durability is essential as many high caliber athletes expect their equipment two last two seasons if needed. Being able to take high impact collisions with a baseball daily is a strenuous expectation that Boom Boom plans to
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