Adding the Members' Perspective to Mass Media Research ABSTRACT Content analysis is expanded through adoption of qualitative adaptation that is sensitive to the perspective of members of groups known to be subject of news stories. Content analysis yielded both quantitative and qualitative data on the mass media treatment of the movement. All articles located through index consultation were included in the systematic sample of print articles from 1966 (first index entry) to the present This number was compared to recruitment statistics provided by the movement for the period 1967-1977. Instead of manifest content analysis using standard indexing sources, a more innovative procedure was adopted to locate latent content and strengthen validity. Based on members' categorization criteria, drawn from movement goals and logic of instruction, each sentence, phrase, key word, headline, and photograph was scored positive (+) or negative (-), and an article score, or valence, was compiled. Each article was thus typified from the standpoint of the movement's ideology, strategy, and goals with reference to the incorrigible principles of the movement enunciated throughout its programs. This methodological innovation made explicit an analytical point of view in contrast to most content analysis that fallaciously assumes a neutral observer. Furthermore, this analysis located the movement message as the focus of observation and made its mediation (or distortion) readily recognizable. This permitted analysis of consistent bias and resonant imagery and based historical variations on differences in interpretation between the movement's text and the journalist's text. Compilation of valential scoring provided an annual statistic that could be compared with other data by year. Finally this coding base could also be applied to categorization by periodical and periodical type (national newsmagazine, women's, religious, scientific, etc.). This paper locates the Transcendental Meditation movement's key historical phases as ideological transitions in which the movement finds itself recontextualized by social agencies exterior and even antagonistic to its program, with the movement itself redefined as a "message". The movement initiates communication by posing its self-image, but the reception is mediated (strongly for the non-members and to a much lesser degree for the members) by other institutions (religious, scientific, familial, governmental) through the structuring of symbolic relevances. Taking the Members' Perspective in Mass Media Research: The Ideological Implications of TM Mass communications research has utilized content analysis as a means of quantifying sender and receiver, message content and intent, and effect. The central question in this paper is mediation of the message represented by Transcendental Meditation, a form of popular culture, by news agencies and popular periodicals. Transcendental Meditation, or TM, is a mental technique which has been adapted from Indian yogic practices and popularized in the West by Maharishi Mahesh Yogi. The movement now claims over one million meditators in the United States. While TM introductory lectures emphasize inidividual benefits for mind and body through a twice daily meditative program, its widespread popularity and claims to affect social change and the quality of life have given the movement ideological implications. As an alternative to existing institutions, such as educational, religious, and medical organizations, the movement has encountered opposition directly, in the form of legal challenges, and indirectly, through its representation in the press. The societal change that has made this important is the historical emergence of the public. In his paper, "The Modernity of Social Movements: Public Roles and Private Parts," Gusfield notes the "immense widening of a sphere of attention that distinguishes
between what is public and what is private".1 Collective values and societal…
with the risk of pollution and high construction costs makes other green energy sources more appealing. Each point of view discussed has its pros, cons, strengths and weaknesses that are reflected throughout arguments in Robert W. Taylor’s book, “Taking Sides: Clashing Views in Sustainability,” in which he shares many experts opinions on all of these controversies.
As our societies are developing the usage and demand for energy is constantly rising which causes us to either seek options for conservation…
he wields over her.
Eve and Lloyds's into acting
Narrative point of view
AAE is anchored by Addison's sardonic voiceover narration highlights the fact that all of these parties have
an individual investment in Eve's career rise'
their perspective voices establish their ownership over the story
narrating events from three different, and often contrary, points of views also builds a more complete picture
(But why only the three of them instead of Bill & Lloyd)
American Military University
Note-taking skills are a necessary tool to have and use when it comes to studying. By utilizing notes, studying for a test or quiz can be made much easier. Note-taking skills can help a person better understand the material being learned. Some people learn better when they write things down, and taking notes help them learn better versus just reading the material. When taking notes, one can go back at a later…
After taking the Personal Values Survey and reflecting on your results, determine the three character traits for which you scored highest.
Then, rephrase them as values that are relevant to you in your professional and personal life. For instance, if one of your strongest character traits is “critical thinking,” your value statement might be: “I value thinking critically about situations in my life.”
For each of your top three values, identify three principles that emanate from each one (you will…
compelling argument. Since this was an assignment about rhetoric and making a case for a position, this source was also an instructive “tutor” of sorts for him. Still, though, I do not have anything to complain about here.
26 February 2013
Taking the Ell
Frederick Douglass was a literate slave and visionary that dreamed big. The chapter “Learning to Read and Write”, in his autobiography, describes the many different types of tutors that assisted him in becoming literate during the 19th century…
1. What is my present situation?
My present situation is that I need a more efficient way of taking notes. I just tend to copy everything that a professor writes on the board and don't write anything they say verbally. I feel like that holds me back from writing quick, fast, and readable notes.
2. How would l like my situation to be?
My ideal situation is to know how to develop a note taking method that works for me. This will help me organize all my information on my notes and it will make…
University of Nottingham
CELE PEAP 3
Li Ang (Solaris)
World Count: 902
18th of March
This essay explains different perspectives of the relationships between technology and architecture. My goal is to explore and compare others view with my view by means of investigating the affect that technology has given to architecture. To be more specific, the aim of this essay…
5 October 2011
Perspective is the most dominant aspect of literature in “The Lady with the Dog.” Anton Chekhov vividly presents the search of one man looking for happiness in this intriguing short story. Through the main character Dmitri, he finds himself struggling with the constrictions that society has placed upon him, but if there was a different perspective, such as a feminist view on the situation at hand. This perspective would add a more sensitive point to the story, and probably make…
Crown Core 80A
Taking The Risk
Henry Greely, author of Man and Superman, articulates both actual risks of genetic enhancement as well as baseless fears. I agree with Greely’s views that there are more serious fears we should care about when it comes to human enhancement. When dealing with human biological enhancements we should weigh the benefits and risks as well as we can. Even though there are risks we should still continue with human enhancement…