Essay about Target Corp Strategic Recommendation

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Pages: 39

Target Corp. Strategic Analysis

MAN4720 Section 22 -Wednesdays 7:30pm
Team: Risky Business
Christine Majewski
Jake Morgan
Kristin Stearker
Cory Verez Executive Summary
The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health & Wellness category. Target is already a multi-million dollar company, but after analyzing the company, our team has come up with a few strategic recommendations to aid in the continued success of Target. We have found that Target strives to combine top of the line innovation, excellent customer service, and unparallel value at attractive prices to customers using their Expect More. Pay Less® brand promise. The Target Corporation
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Exhibit 2 shows the percentages of sales each category holds.
Within the retail segment, a portion of Target’s sales are generated through a mix of nationally branded goods, as well as private-label brands. In addition to general merchandise, Target also generates revenues from facilities in store “…such as Target Cafe, Target Clinic, Target Pharmacy and Target Photo, and from leased or licensed departments such as Target Optical, Pizza Hut, Portrait Studio and Starbucks” (Reuters, 2013). Target Corporation generates the majority of its sales revenues from the US Retail segment and revenues have been increasing since at least 2007 according to the company’s past 10K forms. Even through the 2008 recent recession, Target’s sales revenues have continued to increase within this segment (Target Corporation, 2013). Sales revenue overall, including all three segments, also has been rising since at least 2007. Although revenues continued to increase through the recession, net earnings dropped from $2,849 million in 2007 to $2,214 million in 2008. Target’s net earnings recovered and have been increasing every year since the recession (Target Corporation, 2013). In addition to increasing sales revenue and net earnings, Target’s stock prices have also been above both the S&P and Dow Jones indexes for the last 10 years (Target Brands, Inc., 2013d). See Exhibit 3 for US Retail Segment sales figures and Exhibit 4