Target Corporation: Diversity Case Study

Words: 204
Pages: 1

In order for Target Corporation to maintain their competitive advantage, the company must prioritize their core strengths of diversity and quality to exploit opportunities within the retail industry. The company should continue to promote their exclusive brands through the additional use of mannequins that work to display the latest stylish trends as well as providing free samples throughout the grocery department in order to generate product awareness while enhancing the overall customer experience. Unlike the failed expansion into Canada, Target should slowly integrate their brand globally into convenient locations through the use of smaller formatted stores that provide diverse products that identify with the current cultural trends in order