Task3 submitted Essay

Submitted By shebgigi
Words: 762
Pages: 4

Task 3 – Managing Products & Services eBusiness/QRT2 May 31, 2014
Anthony Duran

Brighter Day Productions
Site Map
About

Facebook
Twitter
Social
Media

Pinterest
Blog

Homepage

Event
Services

Weddings

Images/Text

Corporate

Images/Text

Social

Images/Text

Family

Images/Text

Current Year
Images/Text

Annual
Conference

Ima

Previous Years

Registration

Special
Events

Products

Contact

Annual
Award

Images/Text

Nominations

Store

Shopping
Cart

Check-out

Brighter Day Productions
Site Design Mock-up

As per the recommendation, the website enhancements include adding the terms “event planning” for improved Search Engine Optimization (SEO), adding links to social media sites and blogging. It was also recommended that BDP offer products to sell online. Therefore, an online store and shopping cart were added, too. Additional graphics are recommended so potential customers can see what they can expect from BDP.
Home page: A new logo design was recommended. The owner is working with a graphic artist to design a new logo. A slideshow banner can run by default. A small page edit should allow the owner to change the banner to highlight upcoming events as a way to increase promotion.
Event Planning Services: the term event planning will draw more hits and optimize searches driving more potential customers. Each photo is a link to more graphics and brief text descriptions
Products: It is recommended that BDP provide several standard products used when planning parties for the do-it-yourself hosts. Using the basic terms will also enhance keyword searches leading to the website. Each photo is a link to the actual product BDP can rent or sell.

Brighter Day Productions
Site Development & Maintenance
Included
Components

Hosting
Vendor

Initial
Cost

Maintenance Comments
Cost

$0 set-up

$79/mo

Shopify
Professional
(2014)
Domain
Registration

1st month payment$79 Domain
Transfer

Contracts are month-month as a standard, but can sign-up for an annual or biannual contract.
Credit card payment fees:



Website
Builder
Shopping Cart

Online: 2.5%+$0.30
Swipe: 2.5%

Additional 1% transaction fee if using an outside payment gateway

SEO
SSL Certificate
5GB File
Storage
Mobile Site
Reports
24/7 Support
Merchant
Account/
Payment
Processor

PayPal
Payments
Advanced
(2014)

$0 set-up

$5/mo

Per Transactions fees:
 0-$3K/mo=2.9%+$0.30,
 $3-10K/mo=2.5%+$0.30,
 >$10K/mo=2.2%+$0.30
American Express – 3.5%
No early termination or downgrade fees, if sales > $3k/mo
Free Card reader available for onsite transactions (additional fees apply)
International sales – additional fees apply from 2.9-3.9%+$0.30
(dependent on transaction amount – calculator available online)

After discussing the various website development options with the business owner, a decision was made to go with Shopify over GoDaddy. She chose Shopify because she felt it provided the most options and flexibility at an affordable price. The owner was able to chat with an online representative and ask various questions for clarification. This was a big sell point for the owner because attempts to talk with the other vendor was not a simple. Another reason…