To me, Acer is a “bad” brand. They have extremely poor customer service, which we all know is very important. The overall appearance of Acer laptops is a little clunky and not very sleek. The display is not colorful or bright and is well below other laptops averages of pixels, colors, and brightness. I think their products are boring and mediocre and I would never go back to another Acer laptop again, especially after owning a MacBook.
Comparing Acer and Apple, Acer is viewed as out-of-date while Apple is viewed as modern. Acer is positioned as affordable, while Apple is positioned as an exceptional experience through superb user interfaces. Apple’s brand personality focuses on emotions and is about lifestyle, innovation, and simplicity. According to Acer, their brand personality focuses on adventures through imagery that gives back an experience based on the user’s personality. Apple and Acer both try to give the user an