In mobile technology there are portable appliances such as smart phones, E-books and PDAs that require mobile applications. These mobile applications are the software that is needed to run different programs on these smartphones, personal data assistants and E-books. These mobile applications are what add value to these items. This value is added because the functionality of these items are increased. Historically, mobile applications were dispersed with the intensions of obtaining direct profits from either including advertisements on the applications through the use of banners, or arraigning a download fee. Recently, the possibility for apps to be produced exclusively for marketing purposes has developed. Due to the fact that mobile apps are produced by independent third parties, and that creativity is not restricted by stern prearranged improvement rules and regulations, the possibility of an application’s functionality is practically unlimited. Some potential usages of an application as a marketing tool are; permitting customers to use an online service such as product customization with merely their smartphone accessible to them, letting consumers access inventory levels and bundle packages at real time representing fluctuating pricing opportunities, allowing customers to order merchandise from wherever they are, and countless others. The preceding examples outline an application’s capability to individually affect and connect an organizations product or service, pricing and advertisings, as well as placement to their customers.
Now a days it is evident that there is an increasingly large number of multimedia consumer devices that will be used on the go and at home, such as hand held gaming devices, Personal digital assistants, E-books, tablets, etc. There are numerous resemblances amongst these devices and desktop PCs but their purposes are different. The PC was meant to make internet access from home easier the other gadgets were created to make that access available everywhere else. That is the reason why mobile technology has quickly turn out to be an aspect of your daily lives.
There are new opportunities coming with these new mobile developments but the challenges and risks are also contemporary. The variety of new services created form a possible demand for newly developed gadgets or end user terminals. Several years ago access to computers was about 40 - 50% of all households. Now with the innovative development every person may have numerous types of computing devices. More than 600 million mobile phones were produced in the year 2000. This is because the demand for these products increased greatly. People were starting to use their mobile devices to serve as that person’s system of payment, calendar, to-do list, and personal address book. As market demand continues to surge for apps that are needed to operate programs on an Android, Apple, Windows or whatever type of operating system control the next wave of smart devices, companies are facing a scarcity of talented mobile developers. For the information technology professionals with programming skills, this lack of available talent presents itself as a fresh opportunity to get on board of a career makeover. To put this demand in perspective, think about the fact that Apple made a whopping $1.78 billion in app sales in 2010, and global mobile app sales are forecast to hit $4 billion in 2011, according to market researcher HIS (Kent, 2011). Now think about who is responsible for making all of those apps? In its recent "America's Tech Talent Crunch" study, IT job site Dice.com found that job postings for Android developers soared 302% in the first quarter of 2011 compared to the first quarter of 2010; ads for iPhone-related positions rose 220% in the same time frame ("Career in Mobile," 2012).
A website for freelancers called Elance.com, showed similar results for the demand of mobile application developers: In the first