Case Study – Worm Boy
The Future of Business – Page 196
February 15, 2011
TerraCycle was founded in 2001 and is the brainchild of both Tom Szaky and Jon Beyer. At the time both were freshman students at Princeton University. The two envisioned a company that was financially profitable yet ecologically and socially responsible.
TerraCycle does business in Hazardous Waste Treatment and Disposal (NAICS)
Their primary business function is manufacturing and selling organic plant food or fertilizer. Incorporated into their main business is an overall corporate strategy of managing waste effectively and meeting financial, social and environmental goals, namely a triple bottom line. TerraCycles’s business …show more content…
In the start-up phase strong talent that share the same values maybe hard to find and recruit. However the right talent may deliver by cracking the big box companies and achieve that much needed sales breakthrough. While venture capitalists may seem attractive right now Szaky will need to give up some control of TerraCycle in exchange for that much needed cash injection.
Publicity could be a costly venture and money is scarce right now and maybe better spent just keeping the company afloat. Then again Szaky’s charisma, dynamism and vision may serve to excite and attract more investors to his cause.
At this crucial stage I would recommend a two pronged approach, firstly reshuffle the ‘managerial deck’ and