Tesla motors Essay

Words: 3937

Pages: 16

Open Document

TABLE OF CONTENTS
Executive Summary

1-2

Objective

3

Strategies

4

Tactics

5

Audiences

6-8

Key Messages

9

Situation Analysis
S.W.O.T. Analysis

10-11

P.E.S.T.L.E. Analysis

12-17

Critical Path

18

Evaluation

19

Simplified Budget

20

Overall Budget

Appendix: A

Events Budget

Appendix: B

Tesla Model S

Table of Contents

Executive Summary
Situation Statement
Tesla Motors Inc. is preparing for its Toronto debut in January 2010. Tesla wants to create preorder sales for its debut. The company wants to position its vehicles as viable alternatives to …show more content…
Globe and Mail Tesla exclusive in the
Wheels section)

• Media kit for launch event

• Partner with Honda Indy Toronto July 16-
18 2010 to provide showcase for vehicle,

• Media kit for media track day at Toronto
Motorsport Park in Cayuga, ON

with PR team on-site to field inquiries
• Associated interviews and photos can be

• Social media tactics including news release, website/Twitter/YouTube/Facebook utilized through online campaign

5

Tactics

AUDIENCES
This communications plan has various key audiences. The audiences were selected for their influence on other people as well as their interest in and ability to afford a performance electric car. All of the segments listed appreciate appeals to exclusivity.
Corporate Executives Based in Eastern
Canada
Who they are:
• Live and work in Toronto or Montreal
• Earn over $250,000 annually
• Canada’s “Top 40 Under 40”
• Often in the technology sector

Key Messages
• Show you are ahead of the curve; go green by driving a Tesla Roadster
• Tesla Motors’ cars blend style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet
• First Teslas available in Canada January
2011; the first store will be in Toronto
• Potential buyers should call 416-555-8899 for more information or to arrange a test drive

Why we target them:
• They want to be perceived as

Tesla Motors Essay

Telsa Motors, Incorporated As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information. The paper provides a summary of Tesla Motors, the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit. Summary Tesla Motors…

Words 933 - Pages 4

Case Study Of Tesla Motors

Tesla Motors – First Quarter 2015 Shareholder Letter • • • • • • Produced 11,160 vehicles, exceeding plan while improving efficiency Record quarterly deliveries of 10,045 vehicles Achieved gross margin target, despite strong dollar Launched All-Wheel Drive Model S 85D and 70D Introduced Tesla Energy products Model X on track for start of deliveries in late Q3 May 6, 2015 Dear Fellow Shareholders: In 2015, we have already expanded our product portfolio with exciting new products and features while…

Words 4741 - Pages 19

Tesla Motors: The Global Business Community

that Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are “green” or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla Motors…

Words 1706 - Pages 7

Electric Car and Tesla Motors Essay

Future prospects of Green Cars-Tesla Wei Chen Grand Canyon University: BUS-485 03/15/2015 Future prospects of Green Cars-Tesla Executive Summary (write this last per instructions) Overview There are over 240 million cars and light trucks on the road today, consuming 8 million barrels of oil per day. Each gallon of gasoline we burn produces about 25 pounds of carbon dioxide (According to the report NRDC) – the most common global warming pollution that poisons the atmosphere when…

Words 1540 - Pages 7

Tesla Motors Strategic Analysis Essay

Tesla Motors Strategic Analysis Prepared by: Lexen Beran Brenna Hayes Travis Heidemen Jenna Hughes Jake Latimer In Partial Fulfillment Of the Requirements For: MANGT 595: Business Strategy M/W/F at 12:30pm 1 Table of Contents Table of Contents…………………………………………………………………...……2 Executive Summary……………………………………………………………………...3 Introduction………………………………………………………………………………4 External Analysis………………………………………………………………………...5 Internal Analysis…………………………………………………………………………8…

Words 4479 - Pages 18

Tesla Motors Level 3 Charging

to charge an electric car, even at Level 3 charging, is far from ideal as it ranges between 30 mins- 45 mins to go from 0% to 80%. Hypothetically, it would be better to switch out the dead battery for one that is fully charged. The car company, Tesla Motors, has already introduced battery swapping technology for the Model X and Model S cars. The average time to swap batteries would take approximately only a minute and a half which is not only a significant difference in time from level 3 charging…

Words 428 - Pages 2

Essay on Session 4 Tesla

To: Deepak Ahuja, CFO, Tesla Motors, Inc. From: Harmony Piazza Date: December 1, 2014 Subject: Tesla’s strengths and weaknesses Tesla’s key strengths and weaknesses are identified below. See Exhibit 1 and 2 for detailed VRI analysis results. Strengths: Innovative and Strong Research and Development Tesla’s strong technological advancement offers the corporation the potential for competitive advantage and differentiation of product. It is the technology of the industry that sets the companies…

Words 1722 - Pages 7

Skill Shortages Assessment Essay

automotive industry that was such a big part in forming our country tries to rebound itself. However this time it is not happening in Motor City Detroit. The new innovation is occurring on the west coast of California and Nevada. Tesla Motors Inc. is leading the way with bringing life back to the electric automobile and revolutionizing the automobile industry. Tesla Motors is continually growing each day, and changing the way things are done with new innovative ideas. They are succeeding as their employees’…

Words 3253 - Pages 14

Essay about Tesla Brand Audit

Brand Audit of TESLA Motor’s Owner The owner and director of Tesla Motor’s is Elon Musk, a South African born Canadian American, Inventor, Business magnate and global investor. (Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard…

Words 3357 - Pages 14

Nikola Tesla's Mental Illness

Nikola Tesla was born in 1856 in present day, Croatia. Tesla’s mother was known for her incredible memory. Tesla’s father was a priest and a writer, and encouraged him to go down the route of priesthood. When Tesla was 7 his brother Daniel was killed in a terrible accident. This was said to be a cause of Tesla’s life long mental illness. When Tesla was older he went to the Technical University of Graz , to be a scientist, despite his father wanting him to be a priest.At first Tesla intended to specialize…

Words 962 - Pages 4