The Baby Sitter Essay

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The Baby Sitter
Advanced Entrepreneurship
American Intercontinental University
Professor William Becker
By
Clark, R. Barnes, K. Henderson, L.
Lewis, L. Taylor, M. Zachary, K.

Table of Contents
Executive summary………………………………………………………………. 3
Business description……………………………………………………………… 4
Definition of the market………………………………………………………….. 8
Description of your proposed products or services………………………………. 9
Organization and management descriptions……………………………………… 11
Marketing strategy………………………………………………………………… 13
Financial management…………………………………………………………….. 15
Appendices or related resources…………………………………………………… 18

The Baby Sitter
Executive Summary
Company
Bow Wow Pet Products, Inc is subsidiary of Triangle Solutions and is Start-up Company that will design and market innovative pet products. This business proposal has been conceived and developed to present Bow-Wow Pet Products, Inc. latest invention, The Baby Sitter to prospective investors and to assist in raising $100,000.00 of capital needed to begin production and the launch of the Baby Sitter.
The Market The pet product industry is a large and expanding market. The most rapidly growing market segment is pet products and supplies, which represents 5.5% of the market. According to the 2011/2012 National Pet Owner Survey, 62% of U. S. households own a pet, which equates to 72.9 million homes. (Pet Industry Fact, n. d.) Moreover, according to the 2013-2014 APA National Pet Owner Survey, basic annual expenses for dogs and cat owners for toys was $41.00 dollars for dogs and $23.00 dollars for cats. (Pet Industry Fact, n. d.)
Business Description Bow Wow Pet Products, Inc. develops, manufactures, and markets pet products. Our mission is to develop products that help people enjoy their pets more. We combine intensive market research with world-class industrial design and engineering to create innovative products that address identified needs in the pet product market.
Marketing
We will work with our advertising and marketing partners to develop clear marketing strategies for our products. This effort will set our products apart from a field of competitors that seems to lack a coherent marketing strategy. Marketing and advertising by competitors, even in trade magazines, is virtually nonexistent. Our competitors seem content to merely get their products in a store and then hope that the customer selects their product over the other choices available.
Operations
Bow Wow Pet Products, Inc. products operations strategy leverages limited resources by utilizing external resources for product development assistance, manufacturing, fulfillment, and marketing. With this operations strategy, we can quickly and efficiently develop new products, initiate manufacturing activities and distribute our product with minimal upfront and fixed costs, resulting in significant profits.

Start-up Summary Bow Wow Pet Products, Inc. total start-up costs include expenses incurred before the start of the plan include legal counsel (patent, trademark, and business), consultants (marketing, advertising), and research and development. Assets required at the start of the plan include manufacturing tooling and initial product inventory. Additional funds are required to launch a marketing campaign, finance daily/monthly operations, and have cash available for contingencies. A portion of the start-up costs has been financed by direct owner investment. The remainder of the start-up capital required will be provided by a combination of investment, SBA guaranteed loans, and lines of credit.

Start-up Requirements
Start-up Expenses Legal - patent, trademark, and counsel $6,000
Consultants – marketing $6,500
Corporate/Product Identity
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