THE BUYING PROCESS Essay

Submitted By tabnjha
Words: 992
Pages: 4
Open Document
Problem Recognition
WHY? The main questions or tool, I will use it as my thinking. My thinking just about take what doesn’t change, and change what you can change, and know how to understand and distinguish between them. Why do we have to carry all these books around? We have to think for something else like Amazon's Kindle. Why we need to use smart devices that break if we are to bend them by mistake? Thinking: electronic paper. Why do we have to care about losing all data suddenly in case someone stole our computers?
We should think about these questions a little, but you can figure the tip from that. You start asking why and continue asking and asking until you reach to the base of the subject. It may lead you to nothing, it may lead to another questions, or may be inventive future .Such questioning is the momentum for couple kinds of thinking: lateral and critical thinking as a capitalist, both styles of thinking create an inspiration, and can divide the dull and ineffective businesses from the pleasant and helpful businesses.

Search and determination of alternatives
At first when Amazon Kindle started, there was big hopes, there was merging between Amazon market and Kindle to Apple iTunes store and iPod, and I was expecting to follow and improve more inventing projects. The opposition has hardened. For costumers that’s very good. The competition help to improve goods, It also certifies the markets. Through all of this competition, there’s no suspect that there’s a place for eBooks market now. Global Industry state that the analysts for eBook market will be $9.5 billion.
(Driven by growing popularity of online shopping, lure of discounts offered by retailers, faster delivery, free shipments, and the convenience offered by home shopping, the market for online books is projected to reach US$9.5 billion by 2010.)
(United States is the largest market for online books worldwide. The market is estimated at US$4.8 billion in 2007 as stated by Global Industry Analysts, Inc. Europe is the second largest regional market with a projected value of US$2.76 billion in 2009. The US and Europe together account for close to 95% of the global online books market.)
And definitely when this eBooks provide the same service with other languages it will grow and spread through the world.

Evaluation of Alternatives
The print books are cozy for sure you can touch and smell it, easily you can find the reference and when you finish reading you can close it and put it on the table and sit back with a feel of enjoyment . So with all that, what’s so special about the eBooks compare to the print book? eBooks ; easy to carry, with your book reader you can have hundred of library books in there no matter how old or new these books are. It costs less especially for students, with the internet access is more useful, and they can reach dictionaries and encyclopedias, making it one-stop shop for reading bliss. The search is really well-made from any book indexes, and the eBooks are permanent, unlike the print books they could decay, and this depends on the eBooks reader.
Purchase decision
If we are talking about consumer or who is going to purchase this product still not determined but if we talk about student as the most group who will be interested in this product, it will be different from one student to another, some will buy it and some will avoid it.The students who will buy it are; students who find the eBooks costs less, student who like to be updated with technology, and the students who don’t like to carry heavy books.
Student who prefer to use textbook and using the high lighter and pen to take notes, student who don’t like upfront payment for the Kindle, and
Show More

Related Documents: THE BUYING PROCESS Essay

Home Buying Process

you. Buying a house doesn't have to be hard, if you've taken the time to educate yourself about the process. This will help you avoid any potential pitfalls and to go through the home buying process with ease. Taking the time to learn everything there is to know is the only way you can determine if you are ready to buy a home and if you truly have your financial house in order. What Do You Need To Know Before Buying A Home? Buying a home starts with educating yourself about the process. And…

Words 989 - Pages 4

Buying Process Essay

Problem Recognition Worried about their ability to stay in business given the small number of customers who walk through their doors each day. Information search Out of 67%of shopper knows of Hugga Café compared to 52% of Café bean Although 53% can relay the correct position of Hugga café while 86% of customers knows of café beans location, this provides marketers a hint that the location of café bean is within the food court or close by as oppose to Hugga which may be located in a location where…

Words 599 - Pages 3

Telfer School Moves Into The Desmarais Building Solution

differences between the buying decision process described in this case and the consumer buying decision process described in Chapter 6, Consumer Behavior? The information research and evaluation of alternatives are using money from a lot of resources, and as a result a lot of people get the benefit. Hence, not an individual process. Therefore it takes many people’s contributions along the process as well. The purchase and consumption processes show that the school tends to do bulk buying with formal RFP…

Words 533 - Pages 3

Research Paper On Buying Behaviour

MGT1350 Buying Behaviour (Consumers and Business) Session 4 – 2013 Sergio Meza University of Toronto Agenda Introduction  Initial questions, comments and clarifications  Where are we?  Learning Objectives Consumer Markets and Consumer Buyer Behaviour Business Markets and Business Buying Behaviour Case: Colgate Initial Questions / Comments Mine  Simulation: Please don’t do anything yet. We will go step by step this Monday.  Class participation: Choose a group to work wit during this…

Words 1966 - Pages 8

Essay about buying decision behaviout

Explain different types of buying decision behaviours and its effect on buying decision process Buying decisions are based on buying behaviour. Consumer behaviour and business behaviour can differ because their buying processes are different. Consumers will often buy on emotion or impulse whereas businesses will buy based on need. The type of buying decision impacts the marketing mix and the promotional mix for a product. It will also affect the product life cycle. Sometimes the type of product…

Words 1089 - Pages 5

Questions On Consumer Behavior

Consumer buyer behavior: the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption Model of Consumer Behavior Characteristics Affecting Consumer Behavior Factors Influencing Consumer Behavior Characteristics Affecting Consumer Behavior: Culture • What is culture? LEARNED set of meanings, rituals, norms, and traditions that are shared among members of an organization or society (socialization process). • Content – Beliefs, attitudes…

Words 1355 - Pages 6

Home Buying Myths

The 9 Most Common Home Buying Myths Buying a home is simple right? Wrong. There are many steps to the home buying process. To add to the difficulty of navigating the home buying waters, there are many commonly believed myths about the process. Read through this today so you won’t be caught off guard during your home buying experience. 1. Start the home buying process by looking for a house – Many people believe the first thing you need to do is find a house you want to buy. In reality you need…

Words 546 - Pages 3

Essay about How Buyer Behavior Affects Marketing Activities in Different Buying Situations

2d. How buyer behavior affects marketing activities in different buying situations Consumer buying behavior is ‘the mental and emotional processes and the observable behavior of consumers during searching purchasing and post consumption of a product and service’ (Batra & Kazmi, 2004). The exploration and capture information about customer buying behavior is extremely important to Sunshine. Consumer behavior involves study of how people buy, what they buy, when they buy and why they buy. It…

Words 1019 - Pages 5

Essay on Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process

more personal and specific influences effecting consumers and the nature of the decision making process they use. Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below: Figure 1, This model is important for anyone making marketing decisions. It ensures the marketers consider the whole buying process rather than just the purchase decision. This model implies that customers go through all stages…

Words 929 - Pages 4

Essay about Class: Mortgage Loan and Loan Agent

Buying a home is something most people do at least once in their lifetime. Many people dream of buying their own home. The amount of new homes has grown tremendously and many people are buying houses. The conventional way of buying a home is a procedure that takes a lot of time and patience. Buying a home is a complex process and most consumers do not know where to start and lack the education in regards to it. According to my project A where I already has mentioned that I would not able to purchase…

Words 313 - Pages 2