The Case of Chase Manhattan Bank Essay

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Pages: 7

The case of Chase Manhattan Bank

Scope of the project

The scope of reengineering includes process improvement, process reengineering, business reengineering and transformation. The case of Chase Manhattan Bank belongs to the process reengineering, not process improvement or quick hits. In Chase Manhattan Bank, reengineering requires not only the rethinking of the business process but a concurrent examination and redesign of the information technologies and organization that support these processes. The Scope also includes entire business enterprise, entire delivery system, one functional process and single sub-process crossing many functions. Chase Manhattan Bank is a financial institution and its focus is on service process and
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Strategies (Implementation strategy and other strategies)

When Chase intends to establish the business process reengineering, Chase engaged IBM to assist in developing the strategies. IBM customized a methodology for Chase to accomplish its BPR. The methodology has four phases: energize, focus, invent and launch. Different phases have different strategies to achieve the objectives in Chase Manhattan Bank. In order to manage incremental changes, the strategies must provide the overall roadmap for the changes that provide the stepwise progression of the implementation plans.

Implementation strategy (Energize, Focus, Invent and Launch)


The objective of the first phase is to provide the motivation for action and vision necessary to make change possible. To obtain the objective, Chase improved its strategies. To achieve the motivation, the Chase established the framework with four plans: a persuasive plan with high level document that is from the leadership commitment and explain why reengineering is necessary, a project organization and teams establishment plan, an overall project plan and a communication plan. This phase provide the value and beliefs to the employees and make them have the consensus.


Before the reengineering team can proceed to redesign the process, they should understand the existing process. The main objective of the focus phase is to identify