The Election Of 1960 Case Study

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The Election of 1960: John F. Kennedy vs. Vice President Richard Nixon. This election is, arguably, one of the most important and influential elections of the last 100 years. This is due to the fact that it was the first election in which television played an enormous factor in the overall outcome. According to an article published by the John F. Kennedy Presidential Library and Museum (2011), only about 11 percent of American households owned a TV ten years prior to the historic election. However, that number skyrocketed all the way to 88 percent in 1960. With this vast increase in viewership, it is impossible to deny the impact of televised media in this election. During the primary election cycle, Kennedy was questioned heavily about