The Importance Of Digital Advertising

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Remember when "surfing the net" means going through a minefield of unwanted pop-up ads? When "digital advertising" is all about letting the obnoxious flashing banner and random side ads appear? However, online advertising has grown up a lot since those days, advertiser has no longer paying for just a fixed position on the website but instead pay-per-click.
It all started with banner ads.
On October 27, 1994, the world of advertising was permanently transformed by a small image with a rainbow text on a black background from AT&T on HotWired website, prophetically asking "Have you ever clicked your mouse right here? You will." (Singel, 2010). The age of banner ads has officially started.
HotWired is a digital publication, and it needs a way to generate revenue
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What is important is to keep improving the ads as time goes buy and with this one will be in a position to know what is trending and adopt to it changes or improvements (Khraim, 2015).

1. Singel, R. (2010). Oct. 27, 2010: Web Gives Birth to Banner Ads. Retrieved from
2. Bathla, S. (2015). Role of internet including social media sites in marketing and advertising. International Journal of Marketing and Technology, 5(8), 267-279.
3. Kiss, J. (2010). Oct. 25, 2010: Ten years of online advertising with Google Adwords. Retrieved from
4. Khraim, H. S. (2015). The Effect of Using Pay per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan. International Journal of Marketing Studies, 7(1), 180.
5. Stokes, R. (2014). Ultimate guide to pay-per-click advertising. Entrepreneur