To win the Electoral College vote, the candidates only need to win a state’s electoral votes by one vote. This encourages the candidates to campaign across more swing states. If the candidates campaign in more areas, they’re going to need more campaign money and that means doing more of what their supporters want them to do. But, if the popular vote decided the election, the candidates would only campaign in big population states and small population states like Wyoming and North Dakota wouldn’t matter in the winner-takes-all election. To win the popular vote, the candidates only need to win a majority of the votes. So, the candidates would only focus on trying to win over the bigger population states because those states count for a bigger majority of the