The Research of Wechat Essay

Words: 8271
Pages: 34

DIVISION OF BUSINESS AND MANAGEMENT
Business Research Method



The Research Proposal
The determinates to intention to use Wechat




|钟成锋(10302 |
|李慈慰 |
|Terence |
|王科斯 |
|陈嘉悦 |
|廖家豪 |

Business Research Method – ECON 6



Content
1 Title and Executive Summary…………………………………………………………………… 3
1.1 Title………………………………………………………………………………………. 3
1.2 Executive Summary (Cathy 1030700020)……………………………………………….. 3
2 Introduction ………………………………………………………………………………………5
2.1 Background and motivation (Zachary 1030200149)…………………………………….. 5
2.2
…show more content…
Such as pay effort on enhancing desirability of the software, maximize the software value of usefulness, avoid complexity and so forth.




2 Introduction

2.1 Background and motivation (Zachary 1030200149)
Wechat is instant messaging software by Tencent Corporation in 1st January 2011. It is a kind of including voice messaging picture and text and support the group chat by using the network. Users can have more ways to connect with their friends using text message or multimedia message through Wechat (Li YU, 2012).


However, Wechat is not the first software added such meaningful values, but KIK. KIK Messenger is software based on its phones contracts, building up the bridge between the users and their friends on their contract. Further, on this basis, it makes the free message or voice messaging come into reality. According to The Rise of Micro-Letter from the Perspective of Communication, this kind of social software put the relationship in real life into cellphone so that connect the reality and virtual world, which make it become new social way. Before 2010, there is much software like Whatsapp, iMessage, Gtalk, which based on the application to integrating the phone contract. These kinds of products mostly make contribution for the social network—the change from relatively weak relationship to strong relation based on the phone contract.


Needless to say, Wechat is that kind of product added integrated contract. In