The Role Of Logos And Ethos In Advertising

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Thirdly, the effective appeals to logos and ethos bring the pathos more attention. Pathos plays the biggest role in the commercial mainly because the main purpose of commercial is to appeal to the viewer’s emotions and desire so that they want to purchase the product. The Chanel Coco Mademoiselle commercial mainly appeals to women’s desire to feel sexy, feminine, young and exciting. The film overall emits the sense of luxury, seductiveness, romantic vibes, mystery, teasing, and sexiness, yet simple, and the choice of neutral tone colors—beige, brown, and white—also plays a significant role by giving off “magical” tone. Keira Knightley’s bedroom in the film is consisting of white, beige and gold, which are the colors that blend together naturally.

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audience buy in. They use rhetorical devices and elements to play on our ethos, pathos, and logos. Advertising uses these tools to broadcast information and ideas into a convincing and meaningful ad. To understand, a Public Service Announcement (PSA) sponsored by Keep America Beautiful and The Advertising Council was viewed. Many rhetorical strategies throughout the PSA, focused on the elements of ethos, pathos, and logos, in an plea for the targeted audience to stop littering and polluting the…

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Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses…

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Kate Hudson Fabletics Commercial Analysis

using a non-typical advertising technique. In the new Fabletics commercial, featuring one its co-founders Kate Hudson, they use motivational pathos to encourage women around the world to get up and go workout. Fabletics, often referred to as “Athleisure”, wants to help women be more active and wear the Fabletics brand while doing so. Kate Hudson’s Fabletics Maximum Kate commercial clearly lures women in through its use of emotion and strong use of ethos, but its weak display of logos leaves many consumers…

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Gold Standards Advertising

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Food The portrayal of women in advertising has been a controversial topic for decades. The submissive, provocative women in advertising was considered the norm in the 1920’s and was mainly used to target men into buying products or services. The degradation of women in adver-tising has sparked much social unrest, however, the evolution of the portrayal of women in adver-tising has somewhat improved as the years progressed. The portrayal of women in advertising has drastically changed throughout…

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