The Tylenol Crisis

Words: 515
Pages: 3

Although Johnson & Johnson approach to the Tylenol crisis displayed moral decision making for personal integrity and social responsibility, they always kept the customer first approach.
In general, the article is very well written. Although I don’t recall the audience being stated, however I believe it was targeted towards personnel in the marketing and sales management arena in that it will help them with moral decision making and judgments while in the midst of a crisis. The writer opened by briefly stating about the Tylenol crisis. Then it goes on to explain how successful the product Tylenol was and the success in sales calculation for Johnson & Johnson. The writer point out that CEO Ralph Larsen credits these successes directly to the