The Whole Foods Market

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Whole Foods market is an American supermarket chain that carefully positions away from the industrial giants and “targets a select group of upscale customers and offers them “organic, natural, and gourmet food” (Levens, 27). Their product is specialized in organic foods and products that aim to be environmentally friendly. Whole Foods’ value proposition is summed up in its motto: “Whole Foods, Whole People, Whole Planet” (Levens, 27). Whole Foods has found its own very profitable place in the world. It targets customers that Wal-Mart can’t serve, offering them value that Wal-Mart can’t deliver. This is a brand development problem of the Grocery Departments stores category. “What was once a landscape littered with hundreds of local and regional …show more content…
Other companies have success in being the organic food industry. “Whole Foods is not for everyone-intentionally. Whole Foods customers are affluent, liberal, educated people living in university towns” (Levens, 28) Other stores have begun offering and expanding their selection of organics. The challenges that Whole Foods will be forever facing is to continue providing what its selected customer wants and care while stretch out to new customers. For the 365 concepts, it’s challenging for a smaller business to stay open because of the so many options available for consumers. These smaller foot-print stores apply the same lessons as the corporation but can be difficult when they don’t have the space to stock all the products some consumers may …show more content…
The negatives though are that many associates may not having the skills to properly educate the customers and can actually cause buyers to shop elsewhere. Pricing is challenging, if you lower the price too much and the number of sales does not increase, the revenues will fall and cause further problems. When you have higher prices, the demand falls, when you have a lower price, the demand increases, but the goal is to reach a higher point with a lower price than before.
These could help differentiate whole foods from its competitors by having the same equally organic healthy products but at a lower cost than their competitors. Their sales associates and staff would be more wise and helpful to their customers. News would spread that Whole Foods is a better place to go for healthy organic but also cheaper products that other grocers. Whole Foods is a very good organic retailor but with the number of other stores also supplying health food and ingredients, Whole Foods needs to stand out and differentiate
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