Thornton's Competitive Advantages

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Competitive advantages are distinctive features a company has over its customers. They include products, services, prices and resources which competitors have difficulty encountering. Thorntons has achieved competitive advantage through strategies such as in-house manufacturing. In-house manufacturing provides Thorntons flexibility which helps workers communicate effectively in case of a fault in a product. (David Jennings 2004) This feature also helps Thorntons have a closer look over the manufacturing process and has enabled them to protect recipes of their core product, the boxed chocolates. Quality is another competitive advantage achieved by Thorntons as it provides customers high-quality chocolates by using fresh and organic ingredients
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