Marketing Management
SRN:
International marketing plan:
FitFlop's entry into South Korea
Page count: 21 pages
Word count: 3,216 words
(excluding title page, contents page, references,
diagrams of models, bibliography and appendices)
Contents Page
Executive summary
3
1.
Introduction
4
2.
Analysis of target country
4
3.
Market entry mode
6
4.
Segmentation, targeting and positioning
8
4.1
Segmenting the South Korean market
8
4.2
Target market – the Professional Fashionistas
9
4.3
Positioning…
Words 6676 - Pages 27
