Tiffany & Co Case Study Essay examples

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Pages: 5

Tiffany Case Study


Tiffany was founded in September 18, 1837 and for about 170 years, the brand has been successfully opening several stores and establishing the brand as the top place to buy fine jewelry of high quality. The brand has been dedicated to provide their customers with original designs as well as the ultimate in-store experience. They know that their customers expect nothing less than top quality in jewelry and services and Tiffany’s has done just that for the past fifty-three years when Charles Lewis bought the company and named it as Tiffany & Company. The company mission and values evolves more than creating fine, high quality jewelry, in fact the company believes that their products are
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The company should then, worry with over-saturation of the brand which could ultimately leads to its appeal reduction. In fact is better to open as many store as possible in a variety of countries than to open too many stores in a single country like happened in the U.S

Should Tiffany license the Tiffany name for eyewear, purses, scarves, perfume, a chocolate company, a winery, cars or ties? What are the limits of such licensing? What licensing would enhance the brand? Why? No, because