Tiger Airways Marketing Essay

Words: 3056
Pages: 13

Tiger Airways Marketing
---Introduction to Marketing

Group members: Li Ruixuan G1088717N
Chen Yi G1071173N
Nguyen Thanh Tung G1086336N
He Xingzhang G1092425T

Course: Bachelor of Applied Management
Subject: Introduction to Marketing

Executive Summary
Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry.
This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger
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There were about 7.8 million tourists visited Singapore in 2006. It has also indirectly resulted in booming development of aviation industry. Singapore gets its revenue mainly through tourism and most of people coming from different nearby countries prefer these types of airline for their short travel.
2.3 Governmental
Political forces are one of the most important factors for budget or low cost airlines. Forty nine percent of the shares of Tiger Airways are owned by Singapore Airlines (SIA). The chairman of the Singapore airlines belongs to the advisory council of the president which gives an added advantage to expand their network relationships with other airlines and countries. Singapore has a successful and transparent market economy. Government linked companies are dominant in various sectors of the local economy, such as utilities, media, and public transport.
Singapore has consistently been rated as the least corrupt country in Asia and among the world's 10 most free from corruption by Transparency International. Apart from that, the Economic Development Board (EDB) together with the Information Development Authority of Singapore (IDA) aim to make Singapore the region’s major center. Their purpose is to promote Singapore as a compelling location for companies across the entire industry value chain; creating a self-reinforcing, inter-dependent ecosystem that will continuously attract talent, capital, ideas, and