This ad makes her portray characteristics such as vulnerability, while he looks powerful and strong standing behind her. It makes it seem okay that women are inferior to men and that women should feel inferior to men. The fact that his hand is placed on her neck and he is looking at her in such an aggressive way is the epitome of how advertisements victimize women. This ad makes the woman look weak and small compared to the man. Tom Ford is essentially promoting his cologne, while promoting violence towards women.
It is shocking to think that the media of advertisements takes such an incredible toll on our society. The fact that Tom Ford displays images that are so suggestive towards violence against women is truly sickening. As a community we must begin to acknowledge these images as being responsible for such violence towards women in culture today. In Caroline Heldman’s essay, “Out-of-Body Image”, she recognizes that self-objectification is a serious problem that needs to be dealt with. When discussion options to fight against advertisers who portray women as objects she says, “Mass media, the primary peddler of female bodies, can be assailed with millions of little consumer swords. We can boycott companies and engage in other forms of consumer activism, such as socially conscious investments and shareholder actions” (RDSJ 346). Heldman is on the right track in exploring