Tourism: Event Management and Exhibition Essay

Submitted By tomichin030
Words: 2030
Pages: 9

The stakeholders are basically surrounding environments. It refers to a person or a group of people, who are most likely to be affected by the events. (Allen et al., 2010). Stakeholder's support is a precondition for the event hosts to conduct the event. At the same time, stakeholders are event-driven. This essay will deepen the understanding of significance in stakeholder analysis, including host organizations and community, sponsors, co-workers, media and participants. Further, exploring risks of not analyzing stakeholders, exemplifying Bodies… The Exhibition, held in New York. This Exhibition is one of the most successful events, which has been conducted all over the world. It displays the real human bodies and the organs processed through innovative preservation method, called "Polymer process". The purpose of the exhibition is officially focus on education and Inspiration about the beauty of the body. As it was stated above, this event was very successful as in receiving admiration and recorded millions of visitors. On the other hand, this concept of the event also triggered misperception to the public. It caused collision between the core definition of event purpose and the morality insight as in way they exhibit the specimens. Is it truly successful or perfect as long as the event attracted visitors and obtain the praise?

Host Organizations
Host Organization is a generator of an event with certain concepts. In this case, Premier Exhibition Inc. and The Howard Hughes Corporation is both classified as the private sectors. Premier Exhibitions, Inc is the organization based in Atlanta. The organization is known as a provider of worldwide exhibitions, which is mainly for educations and entertainment. Other than Bodies… the Exhibition, they also conduct TITANIAC: the Artifact Exhibition and TUTANKHAMUN: The Golden King and the Great Pharaohs etc (“Premier Exhibitions,” n.d.). The company itself does not manage any venues, but they have contract among venue managers. They select the venue based on several criterions, including physical specification, proximity to foot traffic area and regional demographics, competitive analysis and historical attendance numbers (“Premier Exhibitions (Touring & Marketing),” n.d.). The exhibition managers critically research financial, environmental and sociocultural aspects of the venue and determine the most suitable place to hold the exhibition. For example, The Howard Hughes Corporations is one of the owners of the premise, obtained authority from the Premier to operate this exhibition at its own property. The Howard Hughes Corporation owns the South Street Seaport in New York and they conducted the exhibitions at Pier 17 area. The South Street Seaport is historically significant for tourism and retail industry and acknowledged as one of the oldest commercial buildings in NY.

According to Allen et al. (2010), sponsorship is regarded as a strong public relations tool generating community goodwill with promotion. Although NY exhibits did not have any sponsorship, The Missouri Attorney General, Chris Koster agreed with the sponsor of exhibition held at shopping mall, St. Louis Galleria (Held, 2010). He is a politician in Democratic Party from Missouri in U.S. According to his mission statement, he is responsible to protect public interest in an open, honest marketplace (“Mission Statement,” n.d.). When the issue about ambiguity origin of the specimen was raised, Koster represented the audiences and asked Premier for disclosure of provenance of specimens. Premier then corresponded through own website acknowledging the lack of description about provenance of the bodies. They added that those specimens are from University in China and they publicly announced, “Premier cannot independently verify the provenance of the human remains in this exhibit” (City, 2010). Premier has created win-win situation by obtaining sponsor in this exhibition. Koster has promoted himself with this