Tqm in Starwood Essay

Words: 9270
Pages: 38

Starwood Hotels & Resorts Worldwide

In partial fulfilment
Of the requirements in
Total Quality Management

12 October, 2010


Being one of the of the leading hotel and leisure companies in the world, Starwood Hotels and Resorts Worldwide, Inc. already has nearly 1000 properties in some 100 countries and approximately 145,000 employees at its owned and managed properties. Starwood Hotels and Resorts is a fully integrated owner, operator and franchisor of hotels and resorts with different internationally renowned brands of St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Méridien, Aloft and Element. It also owns one of the premier developers and operators of high-quality
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Starwood beat out the Hilton Hotels Corporation to get ITT, in what was one of the most dramatic takeover battles of the 1990s. Starwood is run by Barry Sternlicht, whose consummate dealsmanship parlayed the small trust into a global lodging company.

B. Different Scope of the Company:

a. Starwood’s Managed Hotels The Company manages hotels worldwide, usually under a long-term agreement with the hotel owner (including entities in which it has a minority equity interest). Its responsibilities under hotel management contracts typically include hiring, training and supervising the managers and employees that operate these facilities. For additional fees, it provides centralized reservation services and coordinates national advertising and certain marketing and promotional services. It prepares and implements annual budgets for the hotels it manages and is responsible for allocating property-owner funds for periodic maintenance and repair of buildings and furnishings. In addition to its owned and leased hotels, at December 31, 2009, it managed 440 hotels with approximately 153,800 rooms worldwide.

b. The Brand Franchising and Licensing The Company franchises its Sheraton, Westin, Four Points by Sheraton, Luxury Collection, Le Meridien, Aloft and Element brand names and generally derive licensing and other fees from franchisees based on a fixed percentage of the franchised