Trader Joe's Analysis

Words: 375
Pages: 2

In Noam Scheiber’s article he said the infatuation of Trader Joe’s has three factors, “low prices, an appealing selection of high-end products and, perhaps all, irrepressibly friendly employees” (Scheiber). Those three factors help make up the culture of Trader Joe’s and consumers can agree those factors are what motive them to continue shopping at the store. When looking at the market segmentation for grocery shoppers it is slightly different than Trader Joe’s shoppers. Since Trader Joe’s does specific factors to make their store different than others, they have a different reach. People who come to this store have different intentions or motives than going to any other grocery store. Since Trader Joe’s is known to have specialty, high quality,